The product is the first Australian milk to be able to claim that its omega-3 content is naturally occurring, meaning the cows are being fed a diet of pasture-based supplement with additional feed that provides omega-3.

“Remarkable Milk Company is very excited about the launch of our new functional milk, O3 Milk,” chief executive officer Alastair McCredden said.

The milk in O3 Milk is being sourced from selected farming families in Kyabram, in northern Victoria, and processed at Remarkable Milk Company’s Geelong facility.

“This is a great opportunity for our Geelong facility and the team to be responsible for an industry-leading product being launched into the Victorian market before its national expansion in the months to come,” Mr McCredden said.

O3 Milk is now in Coles supermarkets throughout Victoria and will be available nationally in the coming months.