The companies worked together to publicise Brownes’ COVID-driven revival of the “Milko”, delivery drivers who bring fresh milk and other dairy products to local households.
This team effort was awarded a Gold trophy in the Stevie Awards for Women in Business.
The Brownes Milkos have also just won Social Idea of the Year in the annual Mumbrella Awards – Australia’s premier marketing awards, and were awarded “best COVID Pivot” by the Australian Financial Review (AFR).
Brownes was also named by the AFR in the top 10 most innovative companies for consumer goods and manufacturing.
Brownes engaged Multiplier Media to help spread the word that it was reviving its iconic “Milko” to allow vulnerable people and those unable to easily get to the shops to enjoy the Brownes products they love.
Western Australia customers have developed friendly relationships with their Brownes Milko, all of whom are Brownes Dairy staff members with other roles in the business, taking turns to do a delivery route.
“It has really struck a chord of nostalgia amongst the people of Perth, and it also showed that Brownes Dairy was able to help and make sure people were cared for. We have had a huge level of demand for the service so much so that we are continuing the Milko service indefinitely,” said Brownes sales and marketing director Natalie Sarich-Dayton.
